|
2009
November
|
Ad-ology become one of five American Advertising Federation research partners for the National Student Ad Competition |
2009
August |
The company released the Marketing Forecast. The mobile app was one of the first-ever marketing apps for the Apple iPhone and was downloaded by over 12,000 people in the first four months. |
2009
January |
Ad-ology Research launched the Small Business Marketing Forecast - the largest marketing study of small business owners of its kind in the United States. |
2008
December |
Ad-ology launched the Media Influence on Consumer Choice research series to monitor the influence media and advertising has on purchase. |
2008
April
|
SDS moved into its new, larger company headquarters in Westerville, Ohio |
2007
October |
Complete sales presentation building web application added to AdMall PRO that taps directly into AdMall sales intelligence databases. |
2007
January |
SDS launches new AdMall PRO package of presentation+proposal tools which includes mapping, charting, advertiser e-newsletters and premium data options from AdMall partners. |
2006
December |
SDS enters into strategic alliance with research and consulting firm Borrell Associates. |
2006
January |
SDS became the first corporate sponsor of the media/advertising certificate at Ohio University's Sales Centre. At the time, one of only 11 such major college programs in the United States. |
2005
August |
Company launches brand new Ad-ology® product line for advertising agencies and marketing communications firms. |
2005
April |
C. Lee Smith chosen as the Charter President of the Rotary Club of Lewis Center/Polaris (Ohio). The club received its official charter in June 2005. |
2005
March |
SDS tapped its very first advertising Agency of Record - Red Rover Ltd. - to produce new branding campaigns. |
2003
November |
SDS helped to renovate a nearly 100 year-old farmhouse into its company headquarters for the next 4+ years - The SDS Building in Lewis Center, Ohio. |
2003
January |
Company launched the Market Mapper option for the AdMall. |
2003
January |
SDS webcasted Major League Soccer's SuperDraft and became the official webcaster of the Columbus Crew |
2002
April |
SDS became the official web host of the Columbus Crew of Major League Soccer for the 2002 and 2003 seasons. The league took over website operations for all of its teams in 2004. |
2001
April |
SDS launched MatchNight - America's Independent Soccer News Network. The network ended operations in March 2007 after turning a profit in 2006. |
2000
March |
SDS launched SalesTeam.NET and the Digital Media Kit |
1999
January |
Company moved to new offices in the Community Corporate Center in North Columbus, Ohio. |
1997
January |
SDS rolled out the Co-op Processor option for AdMall - the fist web application for the media sales industry. |
1995
October |
Product rebranded as AdMall to become the first Internet-based new business development system for media sales |
1995
March |
SDS began beta-testing on the Advertiser Information Mall as a stand-alone BBS service |
1994
April |
SDS began on-site training services with the Selling Promotionally! workshop |
1993
March |
After working nights, weekends and vacation days to start the business, C. Lee Smith left his sales position at The Columbus Dispatch to devote full-time energies to SDS. |
1992
June |
SDS launched PromoFAX - the first weekly co-op sales lead service by fax. |
1991
September |
Company moved to its first company headquarters on 1335 Dublin Road in Columbus, Ohio. |
1991
January |
Company began providing Lead & Data Service featuring computerized co-op advertising database for newspapers. |
1989
October |
C. Lee Smith developed the AdTracker computer software for the cable television industry. Product first sold to Time Warner Cable in Lima, Ohio. |
